12 Ways to Completely Revamp Your Mobile App Development

 

Revamping Mobile Apps require a lot of dexterity. It is necessary to take cognizance of several aspects for this very purpose. In this blog, we have highlighted the important steps of the process.

Great care has to be exercised for this process, as negative reviews about Apps could spread like wildfire and cause damage to the reputation of a business.

Today, there are many App Development courses being offered online. The points highlighted below are covered even in such courses:

 

1)      Understanding The Requirements-

It is essential to thoroughly understand the reason for the revamp. On doing this, it becomes easier to work on the assignment. The priorities of the App users are also taken into account during this stage.

2)      Boost Customer Engagement-

These days, it is important to interact with customers for various reasons. Mobile Apps help businesses with this. They also enable customers to interact with businesses in an amicable manner, and get answers quickly. As an outcome, there is a strong improvement in customer retention and the overall Brand Image.

3)      Finding The Right Team-

This can be done in two ways. We can either outsource the project to experts or train internal teams. Work can be outsourced to excellent service providers, who can work with your internal team. In many cases, it works out to be very expensive. Alternatively, internal teams could be trained for the project with the help of Professional Consultants.

4)      Ensuring Proper Communication-

It is crucial to ensure proper and seamless communication internally between team members, or between the internal teams and external agency. This paves the way for the successful completion of the project as conceived initially. Timely communication with clear messages can prevent businesses from incurring huge losses.

5)  Take Customer Reviews Into Account-

Feedback from users are always effective in making Apps more conducive to success. Compiling all the thoughts and ensuring that everyone is on the same page, can certainly pave the way for success.

6)  Keep Researching-

Research is the key to Mobile App Development. And for this very purpose, it is recommended to go through the reviews and ratings of competing apps. Doing this, will save time, money and resources. It is seen that inadequate market research is the primary cause of failure in Mobile Apps.

7)  Budget of Your App-

It is imperative to set the budget before you start your project. On doing this, companies can amicably cover the cost of App design, marketing and maintenance, development team, and a lot more. It also helps avoid cash burning.

8)  Implement Changes Considering The User Experience-

During the process, it is important to ensure that the changes implemented to the Mobile App are impactful. It is always advisable to create Apps that can provide an aesthetically engaging user experience.

9)  Mobile App Design Trends-

We are living in an age, where it is difficult to ignore the latest trends in Mobile App Design. Apps have to be created in a manner that they align with these trends. Otherwise, the App could be considered outdated for all practical purposes.

10)   The Safety Factor-

In a digital world where everything is vulnerable, it is crucial for every entity to safeguard itself from people with malicious intent. There is popular saying, “A Stitch in Time Saves Nine”. Appropriate measures have to be taken to protect the data privacy of users, and ensure that the legal aspects are duly taken care of. Adhering to the requisite privacy policy and non-disclosure agreements is a must.

11)   App Security and Data Leaks-

Mobile App Developers have to establish a mechanism for Protecting User Sensitive Data from unauthorized transmission, especially at payment gateways and login pages.

 

12)   App Testing-

This is something that has to be done after developing the App. Bug testing is required to ensure that there are no bugs, and that your app gets preference. The process of Bug Testing involves Functional Testing, User Experience Testing, Performance Testing, Security Testing and Device Testing.

The process of revamping Apps must be done in a structured manner. Elewayte offers the best Mobile App Development courses for beginners. It makes them understand the process clearly and completely. After finishing the course, learners can work on standalone projects and pursue a full-fledged careers in this field.

 

 

You Don't Have To Be A Big Corporation To Have A Great Website

 Whether you offer freelance services, own a brick-and-mortar store, or have another type of small business, a great website and online presence are crucial for your business’ success. It is an indispensable tool that you can leverage to inform your audience, communicate your value proposition, boost brand recognition and drive sales.

But running a small business means resources are limited, and focused towards your core business needs. Fortunately, building a beautiful and functional website is not as complicated as it may seem. There are several online courses that will help you master the skill yourself.

Here are 9 things to keep in mind before getting started to help your business website compete effectively in the online marketplace.

1. Determine the primary purpose of your website

It is important to communicate your brand’s value and services succinctly so clients (or customers) do not feel confused upon visiting your website. It is likely that your company is new to them, and so providing general information in a readable way helps establish trust in your organization’s proposition. 

2. Choose a good domain name

Your domain name is one of the most important features of your website. It is, more often than not, the entry point to your site. It is the URL you will share with current and potential clients, so make sure it is descriptive, easy to spell, and rememberable. If possible, try to come up with an SEO-friendly address that includes keywords and your geographical location (this is helpful if your business offers services locally as it will help you index higher in search results)

3. Find a hosting provider

Your website host, or domain registrar, is the company that offers technology and services that allow websites to be viewed online. Hosting services can cost as little as $2 and go up to $100+ a month. Make sure to purchase a plan that is secure, scalable, and comes with good tech support. 

Some popular website hosting companies include:

GoDaddy

Bluehost

DreamHost

Siteground

4. Implement a content management system for your business needs

A content management system (CMS) is a software program that is used to create and manage digital content. A good CMS will allow you to update and maintain your website with ease, and requires little to no technical know-how. 

There are a number of content management systems available that address different customer needs. A few popular ones are:

WordPress

Joomla!

Drupal

Squarespace

Wix

5. Create an interesting and engaging user interface

Making sure your business website interface leaves a positive impression will drive results in both the short and long terms. You can do this by:

• Creating and using a consistent brand voice and tone

• Maintaining a consistent design language across all pages on the site

• Using easy-to-read fonts

• Optimizing images and graphics for fast loading

• Designing an intuitive navigation system for easy browsing 

6. Optimize your website for search engines

Search engine optimization (SEO) is a set of practices you apply to websites to ensure search engines index and rank your website appropriately, showing it to users when relevant terms are searched. There are a number of practices that can each be implemented with the help of specialized tools. SEO is one of the more important processes in maintaining your business website online. It can be the difference between you showing up on the first page of search engine result pages or the 4ooth. 

Elewayte offers an online guided digital marketing course to help you understand SEO and other digital marketing concepts better.

7. Create and publish quality content regularly

Content quantity and freshness are important factors in search engine indexing and ranking. Create a plan to publish quality articles and blog posts on your site and on other sites (backlinking to your site) regularly to stay relevant to both search engines and your website’s visitors. 

8. Make use of webmaster tools 

Install and make use of webmaster tools like Google Analytics, Google Search Console, and Bing Webmaster Tools to analyze data regarding website traffic and site performance. There are a number of metrics to track gaps and inconsistencies in your website’s performance and address them adequately.

9. Maintain your site

Your website, no matter how relevant and beautiful initially, will go stale if you do not implement a proper maintenance plan pertaining to your industry needs. Updating your website blog posts on current industry events, company news, and new products  is key to maintaining your presence online. 

Starting a business website is a low-cost investment that can help you establish relevance and credibility, reaching a wider range of customers than traditional marketing ever allowed for. Resources on web development are boundless and can get a little overwhelming. Elewayte’s online web development course can help make your learning easier, allowing you to focus on your business’ core competencies.

Feel free to reach Elewayte anytime for a consultation or to learn about this, or any of our other courses.

Pump Up Your Sales With These Remarkable Artificial Intelligence Tactics

The process of driving Sales is of perennial importance for any business. Though there are innumerable ways to increase Sales, we would like to throw light on some of the prominent AI tactics useful in this endeavour. Artificial Intelligence and Machine Learning are helping individuals improve the accuracy of their tasks. It is no doubt ideal for B2C businesses.

The ways to deal with customers has changed tremendously today. Gone are the days, when Brands that do not interact with customers on a real time basis can survive or sell more. Smarter and more effective strategies are necessary to achieve more and perform better.

Artificial Intelligence and Machine Learning are certainly useful for optimizing results with respect to Sales. When Sales reps work for a company, there is huge wastage of time due to the absence of the requisite data, and also drudgery.

What should actually matter is the way prospects are monitoredand the online actions of customers, rather than sourcing the personal information of your customers or prospects. AI can actually help businesses to accomplish this and the algorithms update the marketer or business owner, when a new sale happens. AI can provide valuable insights to take informed decisions.

We have highlighted how AI tactics can help Sales teams or Sales processes. Those who have taken up Online Artificial Intelligence Courses for Beginners are familiar with these-

 

Sales Forecasting-

Data can be analysed in a very pertinent manner with AI. This empowers Sales professionals to become prescient and take the required steps based on the information. Historical data plays a key role in this aspect, as it helps AI systems predict the deals that are likely to end or approach further. Apart from this, it draws special attention to customers who could be interested in the things you sell.

It helps model you sales process based on predictive methods.

Increasing Efficiency-

It is a noteworthy fact that Artificial Intelligence (AI) can help increase the efficiency and productivity of workplaces. AI automates unessential and repetitious tasks that consume substantial time. It also goes a step further in scrutinizing some of the emojis and keywords in the some of the communication platforms for evaluating the levels of satisfaction. So, employees can focuson work or tasks that are more strategic, and add greater value to the business.

Helps Businesses Economize and Increase Profits-

The bots from Artificial Intelligence can help create personalized campaigns for businesses to decrease their expenditures. They are in a position to save time andresources, and reduce their workloads while economizing. All these help businessesgreatly in making profits.

Ameliorates Customer Engagement-

Insights from AI Tools makes it easier to build trust and improve customer loyalty. As Sales professionals, get an intricate overview of actions performed on the websites along with the details of their interactions, they are able to prioritize work properly. The accounts that are mainly contributing to the business get highlighted, allowing Sales professionals to take appropriate decisions. This helps the business a great deal.

Insightful Recommendations-

There are certain things that can be done to get more orders or customers. For example, it provides suggestions for pricing a deal, setting the next target, or choosing customers for Upselling or Cross Selling. Doing so can make people more inclined to perform actions that are considered to add value for the business.

Enhanced Customer Service-

It is not an unknown fact that AI can provide reliable customer services without the intervention of humans. This has given a tremendous boost to several small and medium type businesses. This eases the workload on the manpower and makes it less cumbersome. It also paves the way for resolving or handling more queries in a shorter time frame. So, the overall experience is enriched and this has a positive impact on the Brand Equity.

Transform B2B Businesses-

It is believed that Artificial Intelligence tactics mainly benefit B2C businesses. But, that is not true. AI can also help B2B businesses make a stronger impact by fine tuning their processes, and enabling them to create or offer improved products and services.

Due to all the reasons mentioned above, it can be said that AI has substantial capacity to take the Sales process of a business to an entirely new high. There are tools that can bring positive changes to an organization. It definitely gives a boost to the person involved in the Sales process, no matter he or she is a Salesperson, Sales Manager, Marketer or the Business Owner and gives the business a competitive advantage.

It is necessary to learn Artificial Intelligence, whichhas concepts implicit under an umbrella of different technologies. Elewayte offers the best online courses for Artificial Intelligence with Certifications that can help ambitious learners pick up theories and understand the models easily.

Contact us today for an Artificial Intelligence consultation.

 

 

How To Use Machine Learning To Create A Successful Business?

 The field of Machine Learning is indeed very fascinating and growing in demand due to its inherent capabilities. A lot of stuff is available about Machine Learning and Artificial Intelligence, online and offline. Now, those who have expertise on the subject, would also think of starting a business. This is certainly an arduous task. Many professionals who took up Online Machine Learning Courses with Certifications have started their own businesses today.

So, we have outlined the steps that can pave the way to create a successful business with Machine Learning-

1)      Understanding The Objective-

This is basically the first step in the process. The stakeholder must understand or know what has to be accomplished. Predicting the outcomes and brainstorming are the main things to do. It is advisable to think of different possibilities and ways to integrate technical areas into the system.

You must outline the challenges and discuss the opportunities according to the specific capabilities available to you.

2)      Accumulating Data-

Data is extremely crucial for the process, and has to be pooled based on the requirement and complexity of the process. In ideal circumstances, it is better to have as much Data as possible, to ensure better predictions from Machine Learning.

Concentrate more on Data, which truly represents the problem that you intend to solve. The very common mistake that people make is that they ignore the Data available in the company. There is a huge possibility that a great deal of data is available within your organization. It is necessary to scrutinize the Customer Service Database and the Analytics of the website as well, and this could add value to the Dataset.

3)      Checking Data-

The Data Analyst in the company has to play a major role here. He or she is expected to go through the Data Sets and eliminate all the unwanted Data. This process is described as Data Cleaning or Data Analysis. The important things to check in the Data are the trends, outliers, exceptions, incorrect, and information that is inconsistent, missing and skewed.

It is also imperative to remove imperfections in your Data. Otherwise, you could end up feeding wrong information to the algorithms and that leads to unwanted results.

In this step, you can make a conscious attempt to represent you Data in diagrammatic forms along with Visualizations.

4)      Processing by Machine Learning Expert-

After discovering anomalies in your Data, and working on Cleaning of The Data, studying the relationships in your Data is a must. You must ensure that new data sets is introduced to the algorithm and generate predictions about the Data. Evaluating the process can be helpful to ensure that time is being used effectively.

During this process, the Data is organized to suit your requirement. As already emphasized, the more the quantum of Data, the greater is the possibility to find anomalies. Other activities are carried out to prepare Data such as, labelling the data, dealing with missing data, dealing with inconsistent data, normalization, segmentation, data flattening and data imbalancing.

It is possible at times that one has to perform Feature Extraction. So, the techniques related to Feature Extraction changes the quality pertaining to features or qualities, by combining multiple variables while retaining the valuable information they carry.

5)      Conditioning Your Model to Predict Future-

Conditioning your Machine Learning is a process where the algorithm tries to comprehend and analyse the relationships in your Data. This is followed by the introduction of new Data sets and requires the generation of insights and predictions. All these are instrumental in taking you close to the answers for the problem that you have identified.

As there is no predefined or fixed strategy to achieve this, it is necessary to go with different algorithms and compare the performance. It is advisable to use metrics such as low variance and low bias.

The process must be assessed for finding the solution for your problem. Choose a particular sample of your Data and use it to test all the ML algorithms.

The steps mentioned above consolidate all the requisite steps needed to create a business with Machine Learning.

To gain an understanding of this, one has to know the concepts of Machine Learning in a structured manner. Elewayte, an EdTech platform provides the best online machine-learning courses to help ambitious individuals pick up the necessary skills and chalk out their career paths.

Contact us anytime, for a Machine Learning consultation!

10 Compelling Reasons Why You Need Digital Marketing

There are obvious reasons for everyone today to use Digital Marketing. At the same time, it is vital to understand why Digital Marketing has become the pulse of today’s marketing campaigns, which are run by businesses of all sizes. 

Talking about the scenario today, the Internet has completely changed the way the world operates. New methods of targeting and evaluating data have become accessible to people across the world, and they are able to accomplish things that were not possible in the pre-internet era. Ironically, even those who have completed the best online digital marketing courses with certifications are unable to articulate all the benefits. 

We have listed some of the most prominent reasons to use Digital Marketing today-

1) Evolution of Electronic Devices-

Electronic Devices have paved the way for small and medium type businesses to promote their products or services in an unprecedented manner. This is impacting them positively, as their marketing outreach is through emails, social media, and text messaging. Digital devices are owned by every individual today. So, this creates more awareness about the brand. 

2) Performance Tracking-

Digital Marketing platforms certainly have an edge over traditional platforms such as TV commercials, billboards, magazine ads and other traditional forms of advertising. You can get to know the number of visitors to your website, the engagement on your website, and the number of people who performed the action that is deemed valuable for the business. 

3) Building a Loyal Community-

As marketers or business owners are in a comfortable position to interact with their audiences through online reviews, Social Media posts and email newsletters, they are able to address the negative concerns about their processes, products and services. Such responses are visible even to others and they get to know that the company really cares about the opinions of customers. People tend to repose faith in the company, as they would certainly receive help for such issues in the future. 

Apart from this, marketers get to engage with those who have had positive opinions about the business. All these help in creating a reliable community for the brand. 

4) Personalization-

Catering to customers and providing them with custom tailored results can help businesses a great deal. This is because customers feel that you care for them, and have their best interests in mind. 

It also saves them time in many cases, as they don’t have to explain or get into the detail of things. 

5) Brand Neutrality-

The way Search Engines work could delight small businesses in particular. They create an even field where small players can match strides with big contenders. This is because Search Engines do not bother about the Brands but rather focus on keywords that relate to products or services. 

6) Influencers- 

Not many know that they could benefit from Influencers as well. Digital Marketing gives a unique opportunity to engage with Influencers, and make them approve the company’s products or services. In this manner, marketers are in a stronger position to enhance the credibility of their brands. 

7) User Friendly Content-

One of most remarkable things that distinguish Digital Marketing from other types of Marketing, is the ability to create User Friendly Content. To exemplify, we have Video Content, Blogs and Downloadable Material that have a strong potential to draw the attention of customers, cater to their requirement, and increase the chances of converting. This type of content has been helping marketers and business owners phenomenally.

8) Accessibility at The Fingertips-

With a substantial population of the world using smartphones for their daily activities that include visiting Social Media sites, checking emails and looking for information on Search Engines, businesses can certainly get more customers, increase sales and improve their Brand Equity. 

9) Leveraging Print Marketing-

Despite the fine detail that marketers present as print, they are constrained either by the number of words or the outreach. Digital Marketing allows them to dive deeper into all the aspects highlighted in the print format. It also allows them to become multichannel, and create more awareness about their Brand. 

10) Attribution Modelling-

Attribution Modelling is something that can take businesses way ahead. Inherently, they get to understand the channels and points of reference that preceded an individual’s decision to convert. It educates the marketer or advertiser about the potential areas that require more attention and helps the business become more successful. In addition to this, understanding the customer’s behaviour at different stages of the funnel can help the business get intangible benefits. 

If you are a novice at Digital Marketing, then it may take some time for you to fully understand all that has been explained above. But, you could certainly benefit from online courses. Elewayte offers the best online digital marketing course for beginners. You can reach us anytime, if you need any kind of help with Digital Marketing. 

9 Signs You Need Help With Digital Marketing

 It is difficult to be successful in Digital Marketing, if you do not know the tricks of the trade. Even in a situation where you are aware of it, something may hinder your progress.

Despite having learnt Digital Marketing online, one cannot ascertain what would work or not work for a business due the quirky nature of the field.

We have listed some scenarios where it is becomes important to press the red button and ask for help from a Digital Marketing agency:

1)       No Conversions From Traffic-

It is imperative to get substantial traffic from your Digital Marketing campaigns, which could be either SEO or PPC or Email Marketing or Mobile Marketing.

It is a litmus test for the creative that have been used to promote your product or service. However, all your valuable efforts would end up futile, if the visitors arriving on your website, do not perform the action deemed valuable as a Conversion. There are certainly some things that you can fix to drive conversions. Despite doing that, the situation may not improve.

 

2)       Being The Lone Warrior in The Battlefield-

It is quite possible that you may get inclined to manage every aspect of Digital Marketing just to ensure that everything goes perfectly well. But, doing this could build a lot of pressure on you, and impact the performance negatively. It is also because you may not adept in all the channels of Digital Marketing that require the deployment of different strategies.

 

3)       Not Ranking on The First Page of Google’s SERPs-

There is a popular saying, “If you want to hide a dead body, do it in the second page of Google’s SERPs”. This statement highlights the importance of having your business website on the first page of Google’s SERPs.

You must take into account that people associate the credibility of your brand with the page on which your website ranks. In a scenario, where your website doesn’t rank on the first page of Google’ SERPs people could get sceptical about your business. Finally, you lose out to your competitors, as they get an edge over you.

 

4)       PPC Campaigns Are Underperforming-

PPC strategies could result in abysmal results. You must adopt a different approach for every industry that could be either B2B or Healthcare or eCommerce. Otherwise, you may exhaust your allocated budget without getting any conversion.

 

CPCs also make the situation deplorable. If your Avg. CPC is way too high for just few conversions that you have received or even worse zero conversions, the whole endeavour could be catastrophic. You need to have multiple elements in place such as the Ad Copies, Keywords and Targeting to drive conversions at a low Avg. CPC, and maximize your ROI.

 

5)       Unable to Handle Customer Complaints-

Customers today read online reviews on Social Media and several websites. They also get to know about your business from their acquaintances. Despite being your customer, they keep a tab on your competitors and the things they offer. This could make them to complain about your product or service. So, it is important for you to have a cohesive plan for handling complaints.

 

6)   Social Media Campaigns Are Floundering-

It is quite possible for Social Media Campaigns to fail. There could be many reasons for that. It might be because of the platforms you choose or the copy written. Also, the posts on Social Media must resonate with your brand. The way you manage both Paid Social Campaigns and Organic Social content has an impact on the performance.

 

7)       People Without The Necessary Skillset-

If you do not have people who specialize or possess the required skills to handle different aspects of Digital Marketing, you could be in trouble. Not everyone has the requisite skills to optimize the campaigns or, take the necessary steps for improving performance.

 

8)       Not Evaluating The Performance-

It is imperative for businesses to know the KPIs (Key Performance Indicators) for your channels, and then track and evaluate performance. Without knowing this, you would be unable to know whether your campaigns are yielding the required results or not.

 

If you are not evaluating Website Analytics, then you are losing out on huge opportunities and may not get to know what is working for you and not working for you.

 

9)       Do Not Have Time For New Ideas-

As a company you must have time to ideate and focus on strategic work. If you are involved in activities for the mere subsistence of your business, you cannot spend time on research or new things to get more customers for your business.

 

A Digital Marketing company can help you with situations that can go out of control and also work as your extended team. Also, if you want to sharpen your Digital Marketing skills, there are many ways to do it. The easiest is taking up a course. Elewayte offers the best Online Digital Marketing Courses With Certifications. Reach us anytime for a consultation!

10 Clichés About Digital Marketing You Should Avoid

Digital Marketing is a vast field that is booming right now. So, many things will be spoken about this industry by several people. Being an industry with distinctive tricks of the trade, you would certainly come across clichés that could mislead you.

Despite the fact that we have people learning from Online Digital Marketing Courses, they are not aware of certain things in the industry.

We have listed ten such clichés to help you understand how it is actually perceived-

                (i)“We Are The Best in The Industry”-

Despite the marketer’s belief and confidence in the business or brand, stating something of this kind could turn customers away and make the marketer look extremely smug. It could also make people doubt the credibility of everything that is offered. Such phrases have been overused even in the past and are considered to be jaded now.

                (ii)“Achieve Great Results By Being Online”-

People today attach a lot of importance to businesses that have an online presence. So, it is undoubtedly a fact, that the genuineness of any business or entity without an online presence is questionable.

Having said this, just being online doesn’t suffice. The marketer must engage with the audience on a regular basis and make unwavering efforts to pursue new clients as well. 

                (iii)“Get on The Social Media Bandwagon”-

It is often portrayed that it a must for businesses to focus on numerous Social Media platforms. This could lead to something abysmal. Not all platforms are suitable for every business. It is imperative to be selective about Social Media platforms and take full advantage of them.

This is because the business owner or marketer will be in a position to spend more time custom tailoring marketing messages for each platform and this in turn increases the possibility of getting positive results.

            (iv)“Keep Creating More Content, as Content is The King”-

It is widely popular now that Content is a must for all digital marketing activities. So, this could motivate people to create lot of Content to market their businesses. But, they may not succeed only by doing this. They should have a proper plan and create valuable content as per the plan. Only then it yields positive results.

                (v)“Treat Yourself With……. ”-

An overly optimistic approach may have to do more with a person’s emotions. Though this type of emotional marketing is expected to attract people, it could also be perceived as an artificial approach that lacks sincerity. So, it is important for businesses to be mindful when they adopt this kind of approach. 

                (vi) “Huge Savings or Discounts”-

An offer of this kind should be very specific about the detail. The customer must easily get to know how he or she can avail the discount. Also, some discounts may not really matter to customers. It should not appear that the marketer is just trying to promote the product or service with a misleading offer.

(vii) “As a Brand We Support Many Causes”-

Though many Brands today highlight they believe in making this world a better place, it is necessary for them to demonstrate the same by being socially responsible. Their values must resonate with causes that they are supposed to stand for.

People today, especially the younger generation is very particular about the practicality of such things.

(viii)“World Class”-

 We usually come across such terms on Digital Marketing platforms. But, it is necessary to back up the claim with sufficient evidence and avoid using it very often. Just saying it may not convince people and could also make them feel that your product or service is not trustworthy.

(ix)“Do More With Less”-

 It certainly looks very theatrical to see someone using this is Digital Marketing. This is a very imprecise statement that could make people disbelieve what you offer. It is a must for the marketer to provide more clarity as per the context. Doing this, would make the brand or business appear more genuine.

(x)“We Go The Extra Mile”-

We see businesses making a statement of this kind every now and then. It could make customers think negatively about the business, as they would have had experiences where the bare minimum was also not done. It is always better to be precise on how the business can add more value than what is expected.

You must think twice, if you come across such clichés, or want to use such clichés yourself. It can certainly create ambiguity about the business. It is also necessary to get the right kind of exposure to understand the complete scenario of Digital Marketing today. Elewayte offers Online Digital Marketing Courses With Certifications to help learners succeed, without being hampered by the lack of know-how.