It is difficult to be successful in Digital Marketing, if you do not know the tricks of the trade. Even in a situation where you are aware of it, something may hinder your progress.
Despite having learnt Digital Marketing online, one cannot ascertain what would work or not work for a business due the quirky nature of the field.
We have listed some scenarios where it is becomes important to press the red button and ask for help from a Digital Marketing agency:
1) No Conversions From Traffic-
It is imperative to get substantial traffic from your Digital Marketing campaigns, which could be either SEO or PPC or Email Marketing or Mobile Marketing.
It is a litmus test for the creative that have been used to promote your product or service. However, all your valuable efforts would end up futile, if the visitors arriving on your website, do not perform the action deemed valuable as a Conversion. There are certainly some things that you can fix to drive conversions. Despite doing that, the situation may not improve.
2) Being The Lone Warrior in The Battlefield-
It is quite possible that you may get inclined to manage every aspect of Digital Marketing just to ensure that everything goes perfectly well. But, doing this could build a lot of pressure on you, and impact the performance negatively. It is also because you may not adept in all the channels of Digital Marketing that require the deployment of different strategies.
3) Not Ranking on The First Page of Google’s SERPs-
There is a popular saying, “If you want to hide a dead body, do it in the second page of Google’s SERPs”. This statement highlights the importance of having your business website on the first page of Google’s SERPs.
You must take into account that people associate the credibility of your brand with the page on which your website ranks. In a scenario, where your website doesn’t rank on the first page of Google’ SERPs people could get sceptical about your business. Finally, you lose out to your competitors, as they get an edge over you.
4) PPC Campaigns Are Underperforming-
PPC strategies could result in abysmal results. You must adopt a different approach for every industry that could be either B2B or Healthcare or eCommerce. Otherwise, you may exhaust your allocated budget without getting any conversion.
CPCs also make the situation deplorable. If your Avg. CPC is way too high for just few conversions that you have received or even worse zero conversions, the whole endeavour could be catastrophic. You need to have multiple elements in place such as the Ad Copies, Keywords and Targeting to drive conversions at a low Avg. CPC, and maximize your ROI.
5) Unable to Handle Customer Complaints-
Customers today read online reviews on Social Media and several websites. They also get to know about your business from their acquaintances. Despite being your customer, they keep a tab on your competitors and the things they offer. This could make them to complain about your product or service. So, it is important for you to have a cohesive plan for handling complaints.
6) Social Media Campaigns Are Floundering-
It is quite possible for Social Media Campaigns to fail. There could be many reasons for that. It might be because of the platforms you choose or the copy written. Also, the posts on Social Media must resonate with your brand. The way you manage both Paid Social Campaigns and Organic Social content has an impact on the performance.
7) People Without The Necessary Skillset-
If you do not have people who specialize or possess the required skills to handle different aspects of Digital Marketing, you could be in trouble. Not everyone has the requisite skills to optimize the campaigns or, take the necessary steps for improving performance.
8) Not Evaluating The Performance-
It is imperative for businesses to know the KPIs (Key Performance Indicators) for your channels, and then track and evaluate performance. Without knowing this, you would be unable to know whether your campaigns are yielding the required results or not.
If you are not evaluating Website Analytics, then you are losing out on huge opportunities and may not get to know what is working for you and not working for you.
9) Do Not Have Time For New Ideas-
As a company you must have time to ideate and focus on strategic work. If you are involved in activities for the mere subsistence of your business, you cannot spend time on research or new things to get more customers for your business.
A Digital Marketing company can help you with situations that can go out of control and also work as your extended team. Also, if you want to sharpen your Digital Marketing skills, there are many ways to do it. The easiest is taking up a course. Elewayte offers the best Online Digital Marketing Courses With Certifications. Reach us anytime for a consultation!